Boar's Head How 2 Charcuterie Tour

Promo Social was tasked to design and launch a multi-market grand tasting experience for the premium delicatessen brand Boar’s Head. We kicked off the tour at the sold out Salt City Wine & Dine festival! Programming the 30×30 activation with our “How 2 Charcuterie” sampling stations, guests were able to create their own custom charcuterie dish plus enjoy a wine pairing experience and cherish the moment with the interactive photo booth. Next stop Florida…