Off Premise Promotions by Promo Social
Welcome, and thank you for visiting our Off- Premise Promotions page. Off Premise Promotions are activations that occur in the account where the product is sold. Specifically, this is most commonly a liquor store. For example, you are launching a new Vodka brand. More importantly, with over 90% of new liquor adoption comes through an introduction or sampling. Finally, most people do not go into a liquor store and buy the Vodka they have never heard of as they drink what they are familiar with.
Effective Off-Premise Promotions
The best way to get them to change or try a new product, is to give them a complimentary tasting. By far the most effective method to get them to sample is when they are making a buying decision. This is where Promo Social excels as an agency. Our activation teams conduct effective off-premise promotions armed with tables, table cloths, sample cups, bottle buckets, promo swag and eye catching attire.
Off-premise promotions in all 50 states for over 200+ liquor brands
Promo Social’s talent have alcohol certification and are extensively trained on the brand attributes and key talking points before each and every program. Using our digital app-based technology, we can embed things such as incentives, recaps, real time photo sharing and social media coverage. Promo Social builds teams specialized for this sales interaction, and with coverage across the nation. Promo Social has completed off-premise promotions in all 50 states for over 200+ liquor brands and agencies since our inception.
When executed correctly an off-premise promotion can be one of the most effective ways to get a direct ROI for your brand and increase sales. Inquire today about the many strategies Promo Social has successfully adopted over the years, and how we’ve proven ourselves to be industry leaders.
Combining On/Off Premise Promotions:
As an example, if a new Vodka brand wants to launch in a market such as NY or California, two prominent Vodka drinking markets, Promo Social would formulate a campaign executing both on and off premise activations. Off Premise would be at high-traffic liquor stores, and On Premise would be at bars, restaurants and nightlife spots that offer the Vodka. By using a split coordinated strategy, the results can be much more impactful and a market can achieve full recognition of the brand.
We will manage your on/off premise campaign from start to finish
When choosing the company to manage your on/off premise campaign, there are a number of factors to consider. Market size, account location, target demographic and talent to match, wardrobe, warehouse logistics, purchasing options, and so much more. In the end, the result of the campaign is what matters. Promo Social offers the best W-2 talent geared towards these types of promotions, the training to succeed, the management and oversight of logistics, and a culture to allow everyone to thrive. Inquire about our case studies, and the tremendous campaigns we’ve organized and assisted.
Off-Premise Promotions and Sponsorship Solutions for many of the Leading Brands
Promo Social has handled on and off-premise promotions and sponsorship solutions for many of the leading beer, wine and spirits brands that include; Tito’s, Infuse Vodka, Modelo, Corona, Pacifico, Bud Light, Michelob Ultra, MolsonCoors, Diageo, Beam Suntory, Sapporo, Lobos Tequila and so many others.
We have a variety of options for how to execute your next on/off premise campaign! Whether it’s one market with 25 activations, or 12 markets with thousands of activations, we’re ready to take it on, and you can rest assured that we have proprietary technology and extensive network of W-2 event staff and promo talent nationwide to execute seamlessly. We are happy to provide testimonials and case studies demonstrating how a sampling campaign can go a long way!
If you are looking for assistance with an upcoming on or off-premise program, please contact us now at 888.488.2444 or by e-mail at [email protected]