Promo Social partnered with Bluebird Hard Water to execute a highly successful off-premise retail program across Florida, activating in more than 200 stores to drive trial, awareness, and sales. A centerpiece of the campaign was the June–July “BOGO Blitz” promotion, where brand ambassadors engaged shoppers with sampling and product education, directly converting interest into purchases. This strategic effort delivered an impressive sales conversion rate exceeding 25% during the promotion, significantly enhancing Bluebird Hard Water’s market presence and sales performance.
Bluebird Hard Water Elevates Presence at Florida ABC Stores
