Promo Social partnered with Buffalo Trace Distillery to bring The Distillery On Tour to life—an immersive, multi-city tasting experience connecting bourbon enthusiasts with some of the most sought-after whiskeys in the world. Guests enjoyed a 90-minute guided tasting featuring Buffalo Trace Bourbon, Eagle Rare 10-Year, Weller Antique 107, and Sazerac Rye 100 Proof, elevated with exclusive merchandise and surprise pours that reinforced the brand’s premium positioning.
The tour stopped in St. Louis (October 3–6 at D’Amici Room), Kansas City (October 9–12 at The First Creek Farm), Jacksonville (October 15–18 at The Glass Factory), and Tampa (October 19–22 at Armature Works). Promo Social supported the program with end-to-end experiential execution, including staffing, guest engagement, and multi-market coordination. The result was a highly curated experience that sold out quickly across markets and delivered memorable, high-impact brand moments. We look forward to expanding the tour to additional markets in 2026.
