Promo Social partnered with Casa Lumbre and their portfolio of unique Mexican spirits brands to help drive trial, awareness, market share, and sales of their products with customers while they shopped at key retail partner stores including; Total Wine, Specs, Goody Goody, Fossil Creek Liquors, and at many other independent store locations across California, Texas, New Jersey, Minnesota and Florida. Promo Social’s highly engaged and experienced brand ambassador team showcased multiple Casa Lumbre brands during each in-store demo experience giving intrigued and curious customers opportunities to taste brands across entire their portfolio which included Abasolo Whisky, Nixta Licor, Lost Irish Whiskey, Contraluz Mezcal, Las California’s Gin and Nocheluna Sotol. Our team’s priority was to showcase and educate customers on each featured brand while mixing and sampling specialty cocktails utilizing Casa Lumbre products to help increase sales conversion and multi-bottle sales. Starting with the launch of the program in February we saw steady month-over-month increases in sampling and sales conversion activity as a result of the sampling engagements and brand integration efforts invested into the program. Promo Social executed over 500+ demos and delivered a 3-7% lift in sales conversion varying by brand over the duration of the campaign!
Casa Lumbre Expands Portfolio Of Mexican Spirits Brands
