Our Celsius partner wanted to reach college students with their fitness drinks at the top universities in the US. We activated a targeted sampling program at student housing facilities with locations across 17 universities that included Texas, Penn State, Auburn, Syracuse, Arizona State, Arizona, Florida, South Carolina, Texas A&M, North Carolina, Alabama, Georgia State, Coastal Carolina and several other top schools. Promo Social distributed 13,946 cans of Celsius to students through a door hanger bag and fitness center sampling program over the course of 2 weeks. The campaign was hugely successful as thousands of students got to try Celsius for the first time and many made the trip to retail to purchase and order online.