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Promo Social – A Brand Activation Agency

Promo Social - A Brand Activation Agency

A Brand Activation Agency

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Celsius Fitness Drink College Sampling Program

Our Celsius partner wanted to reach college students with their fitness drinks at the top universities in the US. We activated a targeted sampling program at student housing facilities with locations across 17 universities that included Texas, Penn State, Auburn, Syracuse, Arizona State, Arizona, Florida, South Carolina, Texas A&M, North Carolina, Alabama, Georgia State, Coastal Carolina and several other top schools. Promo Social distributed 13,946 cans of Celsius to students through a door hanger bag and fitness center sampling program over the course of 2 weeks. The campaign was hugely successful as thousands of students got to try Celsius for the first time and many made the trip to retail to purchase and order online.

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Promo Social leverages the leading sports, entertainment and lifestyle channels across north America to engage with audiences through media, technology and live events.

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