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Promo Social – A Brand Activation Agency

Promo Social - A Brand Activation Agency

A Brand Activation Agency

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Celsius Fitness Drink College Sampling Program

Celsius Fitness Drink College Sampling Program

Our Celsius partner wanted to reach college students with their fitness drinks at the top universities in the US. We activated a targeted sampling program at student housing facilities with locations across 17 universities that included Texas, Penn State, Auburn, Syracuse, Arizona State, Arizona, Florida, South Carolina, Texas A&M, North Carolina, Alabama, Georgia State, Coastal Carolina and several other top schools. Promo Social distributed 13,946 cans of Celsius to students through a door hanger bag and fitness center sampling program over the course of 2 weeks. The campaign was hugely successful as thousands of students got to try Celsius for the first time and many made the trip to retail to purchase and order online.

image-1 | Celsius Fitness Drink College Sampling Program | Promo Social
image-2 | Celsius Fitness Drink College Sampling Program | Promo Social
image-3 | Celsius Fitness Drink College Sampling Program | Promo Social
image-4 | Celsius Fitness Drink College Sampling Program | Promo Social
image-5 | Celsius Fitness Drink College Sampling Program | Promo Social

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Promo Social leverages the leading sports, entertainment and lifestyle channels across north America to engage with audiences through media, technology and live events.

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