Our Celsius partner wanted to reach college students with their fitness drinks at the top universities in the US. We activated a targeted sampling program at student housing facilities with locations across 17 universities that included Texas, Penn State, Auburn, Syracuse, Arizona State, Arizona, Florida, South Carolina, Texas A&M, North Carolina, Alabama, Georgia State, Coastal Carolina and several other top schools. Promo Social distributed 13,946 cans of Celsius to students through a door hanger bag and fitness center sampling program over the course of 2 weeks. The campaign was hugely successful as thousands of students got to try Celsius for the first time and many made the trip to retail to purchase and order online.
Celsius Fitness Drink College Sampling Program
