Promo Social is the official brand activation agency for Chateau St. Michelle wines, the exclusive wine sponsor of Diner En Blanc International. Thousands of people dressed all in white, and conduct themselves with the greatest decorum, elegance, and etiquette, all met for a mass “chic picnics” in public spaces across the biggest cities around the world – NYC, Philadelphia, Miami, Washington DC, San Francisco, Boston and many others . Over the course of the evening, guests experienced the beauty and value of their city’s public spaces by participating in the unexpected. Beyond the spectacle and elegance of the dinner itself, guests were brought together from diverse backgrounds by good taste and a love of beauty. As the brand activation agency for Chateau Ste. Michelle, Promo Social created a pop-up experience that would allow Ste. Michelle to sample their delicious Merlot, Chardonnay and Rose wines to guests while turning every on-site engagement into a social photo sharing experience with our iPad photo taking kit. Our photo sharing app and technology allowed us to capture every guest’s email and prompted them to share their branded Chateau St. Michelle Diner En Blanc photos on social media in real time with family and friends promoting both brands and helping to drive the brands’ social exposure exponentially.