JaM Cellars and Promo Social partnered up at this year’s Innings Fest in Tempe, AZ to produce a two weekend BUTTER Lounge and Bar activation. The custom 20×20 footprint included a BUTTER portfolio wine bar, lounge areas to help partiers get out of the sun and relax, as well as multiple custom photo moments such as the BUTTER Barbie Box and “Hey! Butter Butter” Wall. The experience was an overwhelming success! Catch us at the next festival at a town near you!