College football is back in full force! Promo Social partnered with our agency partner to launch the HALLS OF FAME tailgating Fan Fest celebration at State College. Thousands of fans visited our tent to get free Halls Mini samples, fun premiums and to get their faces painted and take photos showing their fandom and passion for Penn State Football and a chance to win $10,000, 2023 PSU football tickets and a one year supply of Halls Mini’s and more! HALLS minis were offered in four delicious flavors: Cherry, Honey Lemon, Mentho-lyptus. The tailgating program generated thousands of sampling engagements, social follows, contest registrations and helped Halls connect with fans at the point of influence to help soothe their throats in the cold and while they were screaming to support their Nittany Lions!