Just Water came to Promo Social to help come up with a creative way to engage with pride-goers at Pride NYC 2019. Just Water owned by Jaden Smith is made in plant-based cartons that are 100% Recyclable and 100% Good. They also contribute to a 74% reduction in carbon emissions compared to the standard water bottle. The rainbow colors of the Just Water packaging combined with their mix of fun and diverse flavors made it the perfect fit for Pride.
Promo Social activated an experienced team of pedicab drivers and brand ambassadors to ride on fully branded pedicabs armed with Just Water wrapped coolers. Our pedicab teams hit the streets and hand-delivered over 5,000+ samples of Just Water to pride-goers in 90+ degree heat in just a few hours. The campaign had such a positive impact on both pride-goers and our Just Water client that they are looking for us to activate pedicab promotions at large scale events across the country.