Monster Brewing and Promo Social collaborated on a 5 market college tailgate tour promoting their BEAST and NASTY BEAST RTD line… The 20×20 activation was the perfect kickstart to game day festivities where fans could enjoy a cool Monster beverage and pick up some sick swag along the way. The 2 month tour hit ASU, Air Force, Michigan, TCU and Texas A&M home games driving sampling and brand awareness to key target markets for the brand portfolio.
Tailgate datesASU – 10/5Airforce – 10/19Michigan – 11/2TCU – 11/23Texas A&M – 11/30
Monster Brewing
