Promo Social partnered with Traveller Whiskey for its takeover of the Sazerac House during Jazz Fest in New Orleans from April 25th through May 5th. A first-of-a-kind collaboration, Traveller brings together the collective artistry of 10x Grammy Award-Winning Artist Chris Stapleton and Buffalo Trace Distillery Master Distiller, Harlen Wheatley. Jazz Fest fans were engaged by our Traveller ambassador teams on the streets of New Orleans with branded maps that directed them to the Sazerac House Takeover where they were invited to participate in an interactive map wall experience, get a complimentary sample of Traveller Whiskey while enjoying live performances from the The Justin Molaison Band, DJ Tim Lacatena and The Billy Iuso Trio . The grand finale and biggest wow moment came when Chris Stapelton made a surprise guest appearance to serve his Traveller’s Whiskey brand to guests while he autographed bottles on display. The Two week-long takeover was a huge success and generated a ton of buzz, trial and sales conversion for the Traveller Whiskey Brand.
Traveller's Sazerac House Takeover
