Brand Activation Experience by Promo Social

Off-Premise Marketing

Welcome, and thank you for visiting our Off-Premise Marketing page. Promo Social is the industry leader in on and off-premise marketing and staffing. Off premise promotions are beverage, wine, spirit, or beer promotions taking place at retail locations such as grocery stores, liquor stores, or big box retailers. The term “off premise” in this case literally means that the product purchased will be consumed off of the premises, such as at home.

What is a Off Premise Environment?

According to recent numbers, 53% of total U.S beverage and alcohol dollar sales take place in the off premise environment, which means that 47% happen on premise (bars, nightclubs, restaurants, etc.).

As brands continue to try to increase market share and grab consumers’ attention at the point of sale, in-store promotions and samplings have increased. Our premium event staff and promotional talent can serve as the “face of your brand” educating consumers on the product attributes and benefits, while driving trial and sales of the product in-store, in real time.

21+ Years of Brand Activation Experience

With 21+ years of brand activation experience in the beer, wine and spirits industry and offices in New York, Scottsdale and Los Angeles we have the national reach and capabilities to service experiential agencies, brands and distributors on both a local and national level. You will be happy to know, Promo Social carries a $5 Million National Liability insurance policy and all of our talent are W-2 temp hires.

These are NOT 1099 contractors, so you are covered and always protected from liability and risk. Finally, we have a national network of 60,000+ talented market managers, ambassadors, demonstrators that are eager to represent brands effectively and professionally with our “best in class” service and the highest level of expectation – we set the standards high – no exceptions!

Why Our Full-Service Brand Activation and Off-Premise Marketing Partner

As your full-service, brand activation and off-premise marketing partner, Promo Social can provide the following services:

• Campaign strategy and execution

• Event scheduling and contacting retailers and venues

• Event staffing, recruiting, hiring, training

• Kit storage and distribution

• Digital recapping & reporting 

• Adhere to all state compliance rules and guidelines

• Shopper Marketing 

• Secret Shopper Programs

• Influencer Marketing Programs

• Buyback Programs

Promo Social partners with a vast number of brands executing national retail programs across Total Wine & More, Whole Foods, Binny’s Beverage, Kroger, Albertsons, Lee’s Liquor, Trader Joe’s and Walmart to name a few. These often include, Constellation Beer portfolio (Modelo, Corona, Pacifico), Beam Suntory. These include, Boston Beer, EJ Gallo, Diageo, Sapporo, Molson Coors, Infuse Vodka, and many others.

If you are looking for assistance with an upcoming on or off-premise marketing program, please contact us now at 888.488.2444 or by e-mail at [email protected]