Welcome, and thank you for stopping by our experiential marketing services page by Promo Social. Many ask, What is Experiential Marketing? You can feel confident, that we are the leaders in brand activation & engagement. Specifically, Promo Social is a brand activation agency. To detail, our services deliver the leading agencies and brands, worldwide. Additionally, to thousands of the most professional and experienced W-2 event staff and promotional talent, sponsorship solutions and influencer programs.

Experiential Marketing Definition

Engagement marketing, sometimes called “experiential marketing” is specifically, a  marketing strategy that directly engages audiences and invites engages them to participate in the brand experience. Engagement marketers, often believe that consumers should be actively involved in the production and co-creation of marketing programs. Ultimately, helping in developing a relationship with the brand.

Connecting Brands and Target Audience

One mission, is to help brands connect with their target consumers through experiential marketing. This often happens, at the point of influence, during the most memorable experiences.  Promo Social leverages the leading sports, entertainment and lifestyle channels across North America. Naturally, to engage with audiences through media, technology and live events. From ideation to execution, Promo Social can seamlessly guide you through the experiential marketing process.  Whether you are looking to execute small one-off event activations, or to large scale pop-up experiences in the heart of any major city.

Captivating Media with Experiential Marketing Campaigns

Most noteworthy, we’ll help your brand stay connected with your coveted audience by delivering captivating media campaigns and unforgettable experiences. At the same time, all while providing key analytics from each interaction, to limit financial risk and maximize ROI. Our priority, is to help our partners generate growth, and positive change with their new and most loyal customers. To expand, this is accomplished,  through live experiences, digital and virtual activations and social media integration. Finally, we help activate brands through shared experiences!

W-2 Event Staff and Promotional Talent

A goal here, is to provide thousands of the most professional and experienced W-2 event staff and promotional talent. Promo Social, and our national network of talent, are not independent contractors.  So naturally, you are protected from liability and risk, as we are fully compliant with all state rules and regulations nationwide. What is experiential marketing

BEST IN CLASS TALENT WE PROVIDE:

• Market Managers
• Brand Ambassadors
• Promo Models
• Bilingual Models
• Liquor Promo Models
• Atmosphere Models
• Greeters
• Product Specialists
• Hosts & Hostesses
• Bartenders
• Cocktail Waitresses
• Street Teams & Samplers
• Costume Characters
• Photo Ambassadors

Event Fabrication and Production

Our company is proud,  to provide full-scale event production, fabrication and execution of your ephemeral pop-up experiences and events. Furthermore, this give brands a one-of-kind taste of your product or service. It’s impact, is that it extends far beyond the life of the activation. You can feel confident, that you make that emotional and memorable connection with your consumers through one-of-a-kind events and pop-up experiences!

• The company will handle all aspects of your special event, trade show, conference or pop-up experience – from ideation to execution
• We handle all product and equipment shipping responsibilities, set-up and build-out, event staffing, technology integration
• All pop-up experiences are mobile and can be transported to any large scale festival or event
• Turn-key recapping and reporting will be provided regularly once campaign is activated

On and Off-Premise Activations

Our distinguished partners, with the leading beer, wine and spirits distributors and brands nationwide, are dedicated to handle all of their on and off-premise activation responsibilities. Also, we can manage the entire campaign from start to finish, from campaign strategy and execution, event scheduling, staff recruiting, hiring, training, kit storage and distribution, digital recapping & reporting and all state compliance duties. Get More Info

Photo Activations

Break free from the limits of traditional stationary photo booths. We will turn every on-site engagement with your audience into a social photo sharing experience using our mobile app-based technology that can be downloaded and activated on any IOS or Android device.

Virtual Experiences

Promo Social can produce a variety of virtual events and experiences that integrate your products through sampling demos, branding and digital media integration and live streamed to your preferred audience. Our virtual event platforms offer solutions that transform live, in person events into engaging virtual experiences where attendees can interact 1-on-1 or in a group setting, as themselves or as an avatar in a fun and engaging virtual world. Virtual events and experiences we offer include:

• Concerts & VIP Events
• Conferences & Tradeshows
• Culinary Dinner Series
• Executive Meetings
• Happy Hours
• Mixology Series
• Product Training & Education Sessions
• Private Campus
• Wine Tastings

VR & AR Experiences

Virtual Reality provides your consumers with a truly immersive brand experience. We can custom create interactive Virtual Reality gaming experiences that integrate your branding and imagery, giving your consumers the opportunity to become one with your brand.

• VR & AR game development and experiences
• We provide all of the equipment and training
• VR experiences can be stationed at special events or in high-traffic venues to engage with your target consumers.
• Brand ambassadors will invite consumers to participate in the excitement of the custom VR experience.
• Contactless events and promotional opportunities available using AR scan technology.

Digital Billboard Trucks

Delivering digital, mobile billboards and custom advertising vehicles, that combine state-of-the-art technology with static or video branding, is our forte.

• Marketers can place digital and static creative and messaging.
• Our mobile vehicles can play full-motion HD video and custom interactive games while parked or while driving.
• Promo Social will confirm all specific coverage areas, set locations and event activations per market.
• Custom routes are tailored to your brand, targeting your audience in designated markets of interest.
• Turn-key recapping and reporting will be provided regularly once the campaign is activated.
• The vehicle is 100% exclusive to participating brands over the course of the campaign.

Pedicab Promotions

What’s most impressive, is that we can hit the streets with branded pedicabs and cooler bikes equipped with refrigerated compartments and coolers for wet and frozen sampling. Furthermore, our drivers are fully licensed and experienced brand ambassadors. So we are absolutely ready, to engage with consumers at parades, festivals and high traffic events in major cities nationwide.

• Promo Social will confirm all specific coverage areas, set locations and event activations per market.
• Custom routes are tailored to your brand, targeting your audience in designated markets of interest.
• Turn-key recapping and reporting will be provided regularly once campaign is activated
• The vehicle is 100% exclusive to participating brand over the course of the campaign

Targeted Sampling Programs

More impressive, is that Promo Social can effectively deliver a national network of targeted sampling experiences and touchpoints. This is naturally designed, to help brands drive awareness, trial and sales of their products and services with their customers in fun and safe environments. To add, many of our sampling programs are contactless and follow all social distancing protocols and COVID 19 guidelines. Detailed below, is our network of vetted and confirmed, national sampling opportunities. to conclude, this process allows for brands to safely sample and engage on a local level and nationally, and all at scale.

• Drive-In Movies & Concerts
• Drive-Thru Experiences
• Outdoor Festivals
• Health & Fitness Events
• Marathons, 5K’s and Mud Runs
• Movie Screenings
• Outdoor Mall and Retail Street Teams
• Pop-Up Dine & Drive Experiences
• Retail Sampling & Demos
• Student Housing / Campus Sampling
• Tailgating and Sporting Events
• Virtual Event Gifting & Sampling

Mobile Location-Based Media

Want to target and engage thousands of consumers on their mobile devices, even while at your events or during your promotions at specific retail locations? Rest assured, now you can with real time, location-based advertising.

• Location-based targeting
• In-store
• Proximity
• Geo-conquesting your competitors locations
• Device Level Targeting
• Behavioral Targeting
• Retargeting
• Real-Time Verified Walk-Ins (VWI): identifying consumers who interact with an ad on their mobile device and then walk into a physical location
• Target by location, by competitors or event
• Deliver special offers, coupons, time sensitive incentives

Sponsorship Solutions

Promo Social, is known, as having experiential marketing partnerships with the leading media companies. Specifically,  we can connect your brand with seamless live and virtual events, and festivals. This process allows for, experiences that help you better engage your target consumers at the point of influence.  Ultimately, this focuses on sponsorship and media integration partners, like the LA Times, for example. Finally, we can give brands access to an extensive portfolio of sports, entertainment, culinary/food and lifestyle events and experiences, both on a local level and nationwide.

Influencer Marketing

Our company is proud, to offer the world’s best influencer marketing solutions, and with incredible engagement and ROI. Ideally, this comes, from Word-of-mouth from local and passionate micro-influencers. Furthermore, to include, with an extensive network of followers and exposure, this is by far the most effective form of promotion. In conclusion, with Influencer Marketing you can create strong, compelling branding and sales campaigns.

Our database gives you access to:

• 12 million influencers in our network
• 30 categories
• 20 targeting options
• Micro-Influencer categories we have available are food, culinary, mixology, fashion, beauty, style, home/decor, parenting and more……